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However, I can tell you, in advance of reading that ripping post, that is not the case with Yahoo, as I personally continue to be disappointed with many things they do! So really appreciate someone else - who they may hear - telling them what they are doing wrong! So, thank you in advance. Gotta go now, and read that ripping review...
The first review of our product by a major blog about a year ago wasn't glowing, but after we got over the initial shock of someone "calling our baby ugly", we stepped back, analyzed the suggested improvements and implemented them - and their next review was positive. In his follow up post, the blogger wrote:
"Surprisingly, and this doesn’t happen often in this business, the negative points I brought up in my review were taken to heart and incorporated in further features in the app."
Thankfully, the majority of our reviews have been positive, but it's the critical ones we spend the most time discussing internally. For the record, we prefer positive reviews ;)
There were certainly times when I held back a bit on how critical I was about companies, because I couldn't help but sympathize with the people behind them and want to avoid disappointing them after they had been so nice (this, btw, happens more often with smaller companies because they are generally more personal with their PR relations. a part of you also wants to see them succeed, unlike with Borg-like super companies that have already tasted success).
I regret the times I held back, however, because ultimately these people are so nice and accommodating to the media because they are trying to get good coverage. It's their job. It's nothing personal. If they like you as a person, it doesn't affect how they treat you, since they decided to treat you as they treat their best friend before they even met you. If you give them good coverage and it's undeserved, you've been duped, no matter how much you've hurt the feelings of that innocent engineer who has been toiling away for months to launch a product.
So, it's vital that editorialists and journalists alike have the ability to rise above the *means* by which they obtained their information and report on them as independently from those circumstances as possible. This is impossible to do 100%, even 70%. But if you don't try to distance yourself, then you're just eating out of companies' hands and you might as well be employed by them. Dan Lyons is perhaps the most vocal proponent of this view.
BTW, same thing goes for writing bad things about companies that have treated you badly. There's a similar temptation, just in the opposite direction, and it's only slightly less dangerous to the profession. You're also less likely to be called out for it, because people question negative opinions less often than they question positive ones (especially when they are directed towards the usual suspects. *cough* microsoft *cough* yahoo *cough*).
Mark: tell us about your decision to bash Earthcomber in your so-called 'fair and balanced" article about Earthcomber suing Loopt, and later Techcrunch. Your pal in Australia told several people that you didn't even write the story yourself--and if you did--you were under the boss' orders.
That blew up in your face, and you were left holding the bag--as the named author--which ultimately led to your departure from Techcrunch.
Like the two of you, I am a reporter--although with a capital R--and I can smell conflict of interest and self-dealing a mile away. It's on BOTH your shoes. And what makes me laugh is when it's presented to you upfront.
Generally, you tend to run away from the messager, rather than respond to the message--as unpleasant is it may be.
Which of course, makes your posts about "fair and balanced' that much more pathetic.
You hold yourself up as a beakon of fairness and self-disclosure, so feel free to answer the question.
Cheers
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